BE 6E in PR and brand communication.
There is great buzz around the launch of a new range of electric vehicles from the Mahindra Group. Social media…
#BookTok
Book recommendations these days are mostly algorithm-driven and are dominated by players like Amazon and others. Book promotion, to a…
The secret half of advertising- Making a case for content based marketing?
“Your money’s worth” was a book published in the late 1920s in the US. The book was about the futility…
Creating community before creating business- The Ditto way.
Creating community and subject authority and then building a business for this community is a strategy fast gaining ground. What…
The egg that broke….the internet!
What is the most “liked” post on Instagram. Surprisingly, it is not a celebrity picture or a life-changing quote or…